In March this year, Samsung confirmed partnerships with Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL) to celebrate the sports of skateboarding, breaking and surfing — and their communities — on the Road to Paris 2024 and beyond.
The 2024 Summer Olympics is an upcoming international multi-sport event scheduled to take place from 26 July to 11 August 2024 in France, with Paris as the main host city and 16 other cities spread across European France, plus one subsite in Tahiti — an island within the French overseas country and overseas collectivity of French Polynesia.
Samsung Celebrates Premiere of Paris 2024 Docu-Series
Samsung created a three-part docu-series to spotlight each sport’s iconic subculture as part of the company’s campaign for Paris 2024, “Open always wins.” Produced in collaboration with SLS, PBT and WSL, the project encapsulates how the skateboarding, breaking and surfing communities all share the common value of openness.
Samsung joined thousands of skateboarding enthusiasts at the Viejas Arena in San Diego to watch hopefuls compete in the 2024 SLS Championship Tour. Fans gathered and eagerly observed the competition, where Team Samsung Galaxy’s very own Rayssa Leal secured first place in the Women’s Final.
In addition, fans and attendees took selfies with props at a skateboarding-themed “Open always wins” photo booth.
“The Galaxy S24’s photo and video capabilities are perfect for skateboarding and capturing the fast-paced action and tricks that are always happening,” shared one visitor.
“I love the features on the Galaxy S24 Ultra. The translation tool is useful,” added another guest. “Removing shadows out of pictures is amazing because everyone is using their phones to take pictures. The expanded storage is also great.”
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“The documentary is awesome,” said an attendee. “It’s amazing that SLS and Samsung have come together to help out the culture and really spotlight it.”