In 2024, ISE celebrated its 20th anniversary and several innovation and industry milestones were witnessed. Samsung featured an expansive exhibition area spanning 1,728m2 — the largest among participants — drawing significant attention from attendees.
Samsung has recently shared the press release and confirmed that at the booth more than 7,000 visitors on the first day, about twice as many as the previous year. During the event, a total of 23,000 attendees visited the booth, demonstrating the company’s status as a leader in the commercial display market.
At ISE 2024, Samsung introduced an era of hyper-connectivity in the B2B space with SmartThings for Business. A dedicated SmartThings zone, designed to replicate various business settings such as coffee shops, hotels and offices, showcased the vast potential of SmartThings in various verticals.
In retail setups, Samsung demonstrated how SmartThings could transform store operations through personalized automation. SmartThings for Business streamlines tasks with customized settings while ensuring top-notch security through real-time store monitoring and instant alerts.
SmartThings enhances the guest experience in hospitality businesses as well. Using the SmartThings web browser, guests can easily check and control room conditions while also enjoying convenient features like auto check in and check out, all without the need for separate applications.
Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.
Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.