Samsung has officially released a new global film as part of the “Join the flip side” campaign. The company first released, the “Join the flip side” video back in September, now the company has shared a new campaign video that showcases people to lean into their fascination with innovation.
The video showcased the unique ways foldable can be used and how they challenge everything consumers know about an ordinary smartphone. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.
“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”
Samsung will launch the new foldable smartphone at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST (7:00 a.m. ET). It will be live on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel.