On June 20, 2023, Samsung Electronics officially revealed an art design that upcycles props used in advertisement production for its energy-efficient home appliance, the “Bespoke Refrigerator.”
In collaboration with upcycling artists Kyu-Han Lee and Eun-Ha Kim, Samsung not only creates advertisements that convey the energy-saving philosophy of Bespoke refrigerators but also transforms props such as filming sets and costumes into artistic expressions that promote sustainable daily living.
Eun-Ha Kim, an artist specializing in recycling old clothes, has incorporated costumes used in the commercial shoot to create artwork inspired by desserts and various food ingredients, including cakes and donuts.
The upcycled artworks can be viewed on Samsung Electronics’ Instagram page from June 20th. The Bespoke refrigerator stands out with its energy-saving features, incorporating three key points that maximize energy efficiency, exclusive to Samsung’s power-saving appliances.