Samsung has officially announced that in the first quarter of 2023, it recorded a 32.1% share in the global TV market and ranked No. 1. According to the latest report from Omdia, in the first quarter of 2023, Samsung Electronics recorded a 32.1% market share in terms of value with premium and ultra-large products such as Neo QLED, OLED, and lifestyle TVs, widening the gap with competitors. 1 in the global TV market for 18 consecutive years.
In North America and Europe, the market share was 52.6% and 60.7%, respectively (75-inch). In terms of the 80-inch, it maintained the No. 1 position as well and a 43.9% market share with its new 98-inch product.
In the premium TV market for more than $2,500, Samsung Electronics ranked first with a market share of 59.1%, up about 10 percentage points from 49.2% in the same period last year.
In the case of the QLED market led by Samsung, 3.73 million units were sold, a 13% increase compared to the first quarter of last year, accounting for 8.0% of the total TV market. Among them, Samsung Electronics sold 2.15 million QLEDs, accounting for 57.5% of the total QLED market.
The company has recorded cumulative sales of about 38 million units from its first release in 2017 to the first quarter of this year.