Samsung Electronics won a total of 2023 awards, which comprises one gold award. The company received this at International Forum Design Award 2023. Noticeably, this is an international design competition held in Germany.
Talking about the iF Design Award, which was organized by the German International Forum in 1953. It conscientiously analyses design differentiation and influence in nine different categories. It includes:
- Product
- Package
- Communication
- Concept
- Interior
- Architecture
- Service Design
- User Experience (UX)
- User Interface (UI).
Samsung Electronics is succeeded to get 32 products, which comprise the ‘Bespoke Infinite Line.’ The same would won the Gold Award this year and UX. While with regards to the UI category it won 35 awards and 11 in the outlet category. Also, the 1 award in each of the communication and the package category.
Gold Award for Providing a Personalized Home Appliance
In addition to the above information, the Gold Award-winning Bespoke Infinite Line is a refrigerator, wine cellar, oven, etc. This comprises kitchen appliances that comprise hoods and distinct materials like aluminum, stainless steel, and ceramic. It has been used to bring unified design along with a premium lifestyle sensibility.
Awards for product design, UX, and communication design
The Korean tech behemoth is recognized for its state-of-the-art design in the stream like products and UI. Besides Gold winners, awards were received in the segment of a product category such as:
- Odyssey Arc: Since it brought maximum audiovisual immersion that subsequently represented a next-generation gaming screen, and that can be adjustable irrespective of any size and ratio.
- Galaxy Z Flip 75 Bespoke Edition:Â This can be used in four different combinations of front and rear.
- Bespoke Jet:Â This is basically a cordless vacuum cleaner that represents renowned colors of Bespoke appliances.
“It is important to design meaningful experiences that combine changing customer values with innovative technologies,” said Noh Tae-moon, head of Samsung Electronics’ Design Management Center, “and we will continue to make efforts to contribute to customers’ lives and our society with better designs for everyone.”
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