According to the latest information, Samsung Electronics will change its smartphone strategy from next year. Samsung Electronics Vice Chairman Han Jong-hee at the DX (Device Experience) division management meeting held last month that “all departments should think about ways to strengthen the competitiveness of smartphones without getting caught up in cost reduction.”
Regarding Vice Chairman Han’s remarks, a Samsung Electronics official explained, “Cost reduction is something that even latecomers like Chinese companies can do without difficulty.” did.
Good news, Samsung finally considered giving up the cost reduction strategy, returning to the normal route and strengthening the product competitiveness. https://t.co/6tVmtFLN9D
— Ice universe (@UniverseIce) December 15, 2022
A fresh report from the Counterpoint Research, Apple’s share of the global premium phone (over $400) market in the third quarter was 57%, and Samsung Electronics was 19%.
As a result, in the fourth quarter of this year, it was predicted that Samsung Electronics would give up the No. 1 market share to Apple in the entire smartphone market beyond the premium market (Apple 24.6%, Samsung Electronics 20.2%).