Samsung Electronics has officially launched the new Samsung Space Tycoon (“Space Tycoon”), a virtual playground built inside the global metaverse platform Roblox.
Primarily Samsung’s Space Tycoon is the place where users can create and play games and share experiences using Samsung Electronics’ products together.
The company’s focus is to target Gen Z customers to provide them with an integrated, metaverse experience.
“Space Tycoon is designed to be a playground where many customers can experience unlimited possibilities of virtual spaces,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics.
In Space Tycoon, using the excavated resources, users can design various Samsung products — from Galaxy smartphones to various TVs and home appliances and purchase or upgrade game items.
Space Tycoon will simultaneously launch in 14 languages, including Korean, English, Chinese and Spanish. Additional features where users can interact with one another, share their creations or attend exclusive virtual parties will be further added in the future. For more details check Samsung’s official news press.