Samsung Electronics will take part in the 17th Salone del Mobile Milan, known as Milan Furniture Fair. This schedule at Milan, Italy from the 23rd, thereby the company will present “Bespoke Life,” which primarily caters to eco-friendly and ultra-connected design.
Notably, the Milan Furniture Fair is the world’s largest design furniture trade fair. This has more than 170,40 visitors from different countries around the globe. Here, the South Korean tech firm aided in ‘Fuorisalone’ in downtown Milan and set up an exhibition hall in the Tortona area.
‘Bespoke Home, Bespoke Life’ Exhibition
While, under the hood of the theme of ‘Bespoke Home, Bespoke Life’, the company conducts an exclusive exhibition. This is in association with renowned designer Seungji Jang Ho-suk. Remarkably, themed with respect to sustainability, as it is the core message of Bespoke Life. The space demonstrates the ‘We Breathe’ zone. This is developed in partnership with furniture designer Sungji Moon.
This aims to enable people to live a renewable life. While benefitting from home appliances using carpets that are made from recycled materials from waste fishing nets. Moving ahead in contrast to this exhibition then here is the ‘Framed’ zone, created in association with space designer Jang Hoseok. Since it is a space that utilizes picture frames in order to bring out the design pursued by Bespoke appliances.
The exhibition is decorated with luxurious European social club design
The space is decorated with a luxurious European social club design and several Bespoke appliances. This includes the Bespoke Refrigerator, Bespoke Grande AI, Bespoke Jet AI, and Bespoke Cube Air. Bespoke products allied to ‘SmartThings’ and ‘AI Saving Mode’ of the ‘SmartThings Energy’ service will be launched in order to overcome energy usage.
The company also introduced a ‘high-efficiency energy saving’ model in the European market that utilizes 10% less electricity as compared to the ‘A-class’ standard. Specifically, SmartThings enables support for six lifestyle-customized services such as energy and pet care. Simultaneously it creates an ecosystem that comprises partners with openness.
Ik-so Choi, vice president of Samsung Electronics’ Home Appliances Business Unit, said, “Performance and design are fundamental, and we focused on promoting the Bespoke Life concept, which has evolved further with sustainability and hyper-connectivity based on AI and SmartSings.”
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