According to the official press release, IOC TOP sponsor Samsung announced a new deal to support competitions for three of the Olympics’ newest sports in the lead-up to the Paris Games this summer. Samsung, a global partner since 1997, will partner with the World Surf League, Street Skateboarding League and Pro Breaking Tour.
“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities — not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”
Samsung said the events and those sports, which are relatively new to the Games, align with its theme of “Open Always Wins” for this year’s Olympics and Paralympics.
“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 — and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities and athletes in this important and exciting year for the sport.”
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