Reportedly, Samsung entitles global artists in order to demonstrate their art digitally on its lifestyle TV. This is during, The Frame, a three-month Mumbai Urban Art Festival.
Interestingly, The Frame is a TV when it’s on and art when it’s off. It is designed in such a way that it enables art lovers to bring world-renowned artwork to their walls.
In this festival, Mumbai’s Sassoon Dock presents a series of cryptic and engaging artworks. Whereby, the artwork of Meera Devidayal, Ad Minoliti, and Aarti Sunder was showcased on Samsung’s famous lifestyle TV, The Frame.
“Technology has revolutionized our lives and the way we interact with the world. The Frame television is a great example of this as it stands at the intersection of art and technology. The Frame has created a unique form of expression and let people adorn digital art in their homes in a way they never could before. Our partnership with the St+art India Foundation has not only given artists the opportunity to display their artwork in an interesting way but has also enabled art lovers to have an immersive cultural experience,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
The Frame is an innovation that enables users to delight in art, parallelly bringing aesthetic value to their home decor. Since, when art integrates with technology, a new form of expression is came into existence.
Speaking at the event, Arjun Bahl, Director and Co-founder, St+art India Foundation said, “We are glad to have collaborated with Samsung Frame TV for the Mumbai Urban Art Festival. The Frame TV truly enabled us to showcase the artworks so beautifully. We’re also highly grateful for the support from the artists for allowing us to bring this artistic intervention to life.”
“The high quality of resolution of The Frame by Samsung has enhanced the display of my art. I am glad to have presented my artwork using a technology as advanced as The Frame. The paintings are moving that look absolutely real and provide a better display experience. With mediums like these, I am certain that the art lovers will continue to avail better cultural experiences”, said Meera Devidayal, the Senior Indian artist whose artwork was displayed on The Frame.
Talking about the availability of The Frame then you can buy this from Samsung’s official online store, Samsung shop, Amazon, Flipkart, and at all leading consumer electronics retail stores across the country.
The Frame TV
The Frame offers amazing picture quality with QLED technology. It brings real colors, enhanced contrast, and flawless details. And is powered by Samsung’s Quantum Dot technology, a powerful Quantum Processor 4K, and 4K AI upscaling capabilities. Also, it comes with SpaceFit Sound, which auto-optimizes settings, by figuring out your room’s environment.
Its exceptional ‘Matte Display’ eliminates reflections and makes it tough to recognize art displayed on The Frame TV from real art.
Anti-Reflection with Matte Display
Anti-Reflection and Matte Display film restricts the light distraction on your screen, by decreasing the glare effects.
Customizable Bezels
Choose from the Modern or Bevelled bezel, which comes in seven different colors. While the magnetic bezel is convenient to snap on.
True-to-life Picture Quality with 100% Colour Volume
The QLED technology enables the viewers to enjoy infinite shades of brilliant colors at 100% color volume and depth.
Smart Display with Motion Sensors
Packed with intelligent motion sensors which enable maximizing energy efficiency. Get going with your art to display when you’re in the room while turning it off when you are not.
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