Reportedly, Yoshida Kenichiro, chairman of Sony, afresh visited Samsung Electronics in strict secrecy. This is in return for a visit to Japan by Samsung Electronics President Kyung Kye-Hyun, the head of the DS Division past year. The South Korean tech giant will be intended to aggressively focus on the automotive memory semiconductor market. As per industry reveal, the company start to have a discussion about associating with Sony, since this has been competitive in the mobility business.
As per industry insiders, Chairman Yoshida will be going to visit Samsung Electronics’ Pyeongtaek Campus located in Gyeonggi Province in order to meet President Kyung. While this meeting is said as a response to Kyung’s visit to Sony’s headquarters during his three-day visit to Japan in November 2022. During the same, Kyung stated Samsung Electronics’ technological prowess and also have a discussion over strengthening cooperation with Sony.
Concurrently, during his business trip to Japan, Kyung publicized a photo on his social media account. These photos reveal a car that he took while visiting Sony Headquarters.
“A Sony Walkman was a dream of young people in the early 1980s,” Kyung said. “Now, Sony is developing a self-driving car with Honda. It’s a change at Sony.”
Samsung supplies memory semiconductors and TV panels to Sony
Notably, Samsung Electronics supplies memory semiconductors to Sony, whereas Samsung Display supplies TV panels to Sony. Therefore, Samsung is targeting to seize opportunities in regard to memory semiconductors for vehicles. This is because of the fact that Sony is recently working on self-driving vehicles.
Subsequently, at the Consumer Electronics Show in CES 2022, Sony disclosed the Vision-S, an electric concept car. As Sony recently merged with Honda in order to develop Sony Honda Mobility (SHM). Also, aggressively penetrates the mobility business with electric cars, drones, and taxi apps. Experts have their view that the two companies have achieved a certain level of cooperation in regard to semiconductors for self-driving cars.
Meanwhile, Sony Honda Mobility will be getting pre-orders for the Afeela, this beginning in the initial quarter of 2025. The company releases this model in North America in 2026. As Sony strategically plans to enhance its object detection capabilities. It is achieved by housing 45 sensors such as cameras and radar on the Afeela and associating with Samsung Electronics for the process.
“We are planning to claim the No. 1 position in the automotive memory market by 2025,” a Samsung Electronics official said at Samsung Tech Day 2022 held in Silicon Valley in the United States in October 2022. “We will continue to expand new customers in the field of self-driving vehicles.”
With Samsung Electronics taking the drive, Harman. Samsung Electro-Mechanics and Samsung SDI are also pushing up their efforts to bolster the automotive electronics segment. Alternatively, Samsung Global Research, a group think tank also build up a new team targeting the automotive electronics business respectively.
FOLLOW US ON SOCIAL MEDIA – Telegram, Twitter, Facebook, & Google News.