Quantum Dot technology plays years of role in contributing Samsung to term peak. This can be clearly observed this year in the Smart TV line-up 2023: All Neo QLED, OLED, and Lifestyle TVs impress with the quantum dot effect, which ensures a colorful viewing experience at any time of the day. The new OLED series has been expanded to include two models with a 77-inch screen diagonal.
Last year, Samsung proved that OLED is also reaching the next level of development thanks to the combination with Quantum Dot technology. “The result of the quantum dot effect is 2.5 million satisfied premium customers in Germany alone,” says Mike Henkelmann, Director of Marketing Consumer Electronics, Samsung Electronics GmbH.
Whereas Quantum Dot technology has enriched the Samsung TV portfolio since 2015. Since then, the company has taken various TV technologies to the next level by using small quantum dots, starting with LCD technology. This resulted in the QLED series and later the top model’s Neo QLED.
Quantum dot effect for a fascinating color experience
The brightness values could be increased year after year so that the TVs deliver a color-intensive picture even in daylight. Quantum Dot stands for an evolution of the color experience because Samsung has been offering televisions with 100% color volume since 2017 1. Neo QLED, QLED, and OLED models have also received Pantone Validated and Pantone SkinTone Validated certifications. As a result, users can enjoy content in exactly the color and intensity intended by the authors.
Samsung OLED 2023: Color frenzy instead of just “blackest black”
So far, OLED has primarily enjoyed the reputation of delivering excellent black levels. Samsung has been bringing color into play since last year: the deep black is joined by a huge color spectrum. What now raises OLED to a high level is the combination with Quantum Dots. Samsung OLEDs thus also offer users the excellent color rendering that was previously reserved for Neo QLED.
In combination with its exclusive slim Infinity One design and the elegantly integrated One Connect Box, the powerful Neural Quantum processor 4K, and the multi-channel sound system. Which creates a three-dimensional soundscape with Dolby Atmos, the S95C sets new standards. The new 77-inch variant will certainly quickly find a fan base among all those who rely on OLED for immersive entertainment without making compromises.
Neo QLED and Lifestyle TVs – powered by Quantum Dot and AI
In addition to OLED, Samsung Smart TVs from the Neo QLED series in 8K and 4K and lifestyle TVs. For example, The Frame or The Serif round off Samsung’s premium portfolio.
Mike Henkelmann, Director Marketing Consumer Electronics says.
“We make it easy for consumers when they are looking for a new Smart TV and attach particular importance to picture quality.” “If you choose a Smart TV with Quantum Dot technology, you get a colorful picture – regardless of whether it’s a Lifestyle TV, Neo QLED or OLED.”
In addition, the new line-up offers a variety of technical highlights such as AI upscaling, which also lets old films shine in new splendor. In 2023, the Neural Quantum Processor 8K responsible for this has been improved once again in the top models QN900C. Then there is QN800C uses 64 neural networks. Which ensures better textures, richer details, finer edges, and reduced noise.
Also new is Auto HDR Remastering: An AI technology based on deep learning. That analyzes the difference between SDR and HDR content and automatically raises the contrast, colors, and brightness of SDR videos and games to HDR level.
There are also a large number of integrated services for work, fitness, and leisure. As well as the intuitive integration of smart home devices via the Samsung SmartThings Hub. With the modern 3D Map View function, users can easily keep an eye on their connected devices on a personalized floor plan. In this way, they can intuitively check the connected devices and call up detailed consumption data.
It also greatly contributes to saving energy. This makes the Samsung Smart TV an all-rounder that can help you cope with a wide variety of everyday tasks. Simplify routines and help make the user’s life more pleasant and less stressful.
From March 14, 2023. first Samsung Smart TVs and Soundbars of the 2023 line-up can be pre-ordered.
