Another piece of information has been reported recently. According to the same Samsung Galaxy S22, the series may not be able to achieve its scheduled sales target. It is expected to have a sales target of 30 million units prior to the official release of the Galaxy S23 series. While on the other hand, as per some other reports suggest that the sales of Samsung’s flagship models were sluggish. And this is because of the impact of mid-range Galaxy A-series models since they account for most of the sales. Subsequently, it has been suggested that in order to reduce the impact on profit margins. Samsung may probably raise the price of the Galaxy S23 series.
As per the Korean media reports, the sales revenue of Samsung’s mobile division in the third quarter has been recording a rise of 13.3% year on year. In contradiction to this, the operating profit fell by about 3.6%. Also, the financial results for the fourth quarter are also expected to be lower as compared to the last year. It is primarily because high-end phone sales are struggling to support rising component prices.
With a higher price point, Galaxy S23 may lose its competitiveness
Furthermore, the Samsung Galaxy S23 series may tend to use all-new, more expensive components. It includes the customized version of the Qualcomm Snapdragon 8 Gen 2 processor and a new camera. Therefore, for Samsung, if the selling price will consistently unchanged then it will reduce the profit margins. Alternatively, if the selling price will be on the higher side. The Galaxy S23 may lose its competitiveness with the iPhone 14 Pro and iPhone 14 Pro Max models.
Additionally, the Korean media reported that Samsung still has not made its decision on the pricing of the Galaxy S23 series. But at the same time, Apple is predicted to surpass Samsung to be the largest smartphone seller this quarter. Therefore, this becomes the reason that Samsung may keep their flagship pricing to be the same. It is $799 (about 5529 yuan) for the Galaxy S23, and the Galaxy S23 Plus is $999 (about 6913 yuan). While the Galaxy S23 Ultra is $1199 (about 8297 yuan).
