The next level of excitement for Qatar World Cup fever encourages people of the Middle East to continue in the metaverse space. While Samsung Electronics has subsequently introduced five mini sports games in ‘Samsung Space Tycoon’. It is a virtual space that is built on the famous metaverse platform Roblox. The same going to be conducted once per week since December.
Additionally, the mini-games that were released this time include many options. These are 3v3 mini soccer, obstacle race, volleyball concept net game, treasure hunt, and racing respectively. Therefore, anyone can enjoy the game with more fun by using various game items that are developed in the form of products. It includes Samsung Electronics cordless vacuum cleaner ‘Bespoke Slim’, lifestyle TV ‘The Portrait’, and ‘Galaxy Z Flip 4 ‘.
Virtual soccer tournament, Space Cup
Also, with the addition of the launch of the mini-games, Samsung Electronics Middle East also held the region’s first virtual soccer tournament, the Space Cup. It is worth informing here that, the ‘Space Cup’ was a national competition. In which one game influencer from 8 countries in the Middle East. While the two members of the public teamed up. In order to participate in the competition.
As per the figure, so far, by now, about 500,000 people in the Middle East have enjoyed Samsung Space Tycoon’s mini-games. On the other hand, influencer content at the Space Cup event has been viewed about 1 million times respectively. Also, it attracts great attention in the Middle East.
At the Samsung Electronics pop-up store in a shopping mall near the Qatar Main Stadium, there is an experience zone whereby you can play mini-games with Samsung Galaxy mobile products. In addition to this, if you play mini-games, you can enjoy discounts. You can use it to purchase products on Samsung.com. With providing codes etc, offline promotions were also going to schedule.
“As the sports fever in the Middle East and North Africa region is getting hotter, we wanted to provide a new experience that combines innovation and fun,” said Sung-Taek Lim, Head of Middle East at Samsung Electronics, “We expect young customers such as Gen Z to enjoy mini-sports games on the metaverse platform that is familiar to them and become familiar with Samsung brands and products naturally.”
