As per the Korean brand consultancy, Brandstock announced that Samsung Electronics Galaxy smartphone has held the top spot for 12 consecutive years. The South Korean tech firm devices have topped the list of 100 Korean brands.
The Brandstock Top Index (BSTI) consists of a total of 1,000 points, with Samsung Galaxy smartphones scoring 937.6 out of 1,000 points in the 2022 BSTI, taking first place.
This is good news for Samsung, as it is speculated that the company will lose its top spot in the global smartphone market to Apple in the fourth quarter of 2022 due to slow demand and recession in many economies.
Recently, Samsung managed to ship by 3.9% quarter-on-quarter to a global smartphone market of 64.2 million units.