For the last some years, Samsung found itself in a war with Chinese smartphone companies. While in order, to maintain its position. The company has many times gone with price reductions instead lower down the quality of the product. While Chinese smartphone companies always try to increase their market cap with attractive price factors along with a lot of features. On the other hand, companies like Samsung got trapped in it. As we look at low to mid-range devices, we can realize that they can do better. Whereas, somehow, the flagship models are the true successor that pushes hard to drive sales in the market.
According to the report, the South Korean tech firm wants to rethink its strategy in order to become a dominant player. Therefore, instead of chasing Chinese brands, it will compete with brands like Apple. Moreover, the Apple phone is the true competitor for years.
Samsung Electronics Vice Chairman Han Jong-Hee instruct and ordered his team
As per the report, the company held a meeting with the DX Division recently. In this meeting, Samsung Electronics vice chairman Han Jong-Hee instruct and ordered his team. To strengthen the competitiveness of smartphones instead of focusing on the price reduction trap.
On the other hand, as we are all aware that Samsung’s upcoming flagship, the Galaxy S23 series, the company wants to bring top-notch hardware and software features to users. As with S23, it will bring the first 200MP ISOCELL HP 2 camera on the board. Also, Qualcomm Snapdragon 8 Gen 2 chipset, and 2200 nits of brightness.
In the end, it is concluded that Galaxy S23 series, Galaxy Z Fold 5, and Flip 5 will be the appropriate competitors of this year’s iPhone 14 and iPhone 15 series which going to launch next year. While the same strategy will also apply to other Galaxy A series and Galaxy M series smartphones.
