Samsung has officially showcased its new premium kitchen and lifestyle as part of a continued drive for a connected home life at EuroCucina 2024. The event, held in Milan, is one of the largest international kitchen events and will take place from 16th to 21th April at Rho Fiera Milano.
“I’m excited to show attendees what we’ve created at EuroCucina, following ‘Welcome to BESPOKE AI’ global launch event two weeks ago,” said Moohyung Lee, EVP and Head of the Customer Experience Team, Digital Appliances (DA) Business at Samsung Electronics. “We believe that connectivity between appliances will elevate consumers’ lives to a new level. Moreover we also want customers to find the diverse features of new built-in products helpful to their daily life. I hope visitors at the booth enjoy these new changes Samsung brings to EuroCucina.”
Samsung’s booth at EuroCucina invites visitors to main zones which consist of the Bespoke AI and Premium Built-in Kitchen. Especially at the Premium Kitchen zone, Samsung plans to unveil three new built-in products which fit European lifestyles and are packed with new innovative features.
