On April 04, 2024, the South Korean tech giant Samsung Electronics officially announced a multi-year partnership with Procter & Gamble (P&G), to launch the new Tide POD Cold wash cycle in the U.S. and Canada.
With this first-ever Tide Cold Certified cycle, optimized for P&G’s cold water formulated detergent technology, consumers can experience great, cold wash performance on the new Bespoke AI Laundry Combo™.
The collaboration between Samsung and P&G uses knowledge and expertise from across the two global companies to create the new Tide POD Cold wash cycle.
“Samsung is dedicated to providing our customers with the ultimate home appliance experience,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “Our partnership with P&G is a great step in that direction, leveraging Samsung technology and innovation. Looking to the future, we are excited to further expand our partnership with P&G to enhance the customer experience.”
“We are excited to partner with Samsung to further our ambition to turn three out of four loads to cold by 2030,” said Alex Perez, Senior Director of NA Fabric Care at P&G. “This partnership and the expertise that both sides bring to the table will ensure consumers will get the best possible wash experience on cold with Samsung when they use Tide.”
