In the South Korean market share, Samsung maintained the top domestic smartphone market share of 73 percent last year, while Apple surpassed the 25 percent mark for the first time.
Apple Samsung Battle goes to a new level – South Korea Market Share
As per the latest report from the market research firm Counterpoint Research, domestic smartphone sales last year were estimated at 14 million units, down 8% from a year ago., down eight percent from the previous year, reflecting consumption trends amid economic uncertainties.
Solid sales records were posted by Samsung’s flagship Galaxy S23 series and the new Galaxy Z Flip 5 and Fold 5 foldable smartphones which received 1.09 million units and 1.02 million units, respectively, in preorders alone.
Despite losing two percentage points in market share due to an overhaul of mid-priced models, Samsung’s main Galaxy S23 models, as well as the Z Flip 5 and Z Fold 5, are considered to have achieved commercial success with advance reservations all surpassing one million sets.
Get the latest Samsung updates by joining us on WhatsApp, Telegram, Google News & X (Twitter).
