The South Korean tech giant Samsung has now started the promotion of the ‘2030 Busan World Expo (Expo)’ through large-scale outdoor advertisements in major European cities such as London, England, and Madrid, Spain.
The new outdoor advertisement contains a message supporting the hosting of the Expo and an illustration depicting Busan’s famous attractions.
The ‘Busan Expo Black Cab’ taxi, decorated in Busan’s blue color with a similar design, is also attracting attention as it travels around London.
In addition, Samsung Electronics is showing a promotional video for Busan Expo through large LED electronic billboards in London’s Piccadilly Square and Madrid’s Callao Square, and the promotional video has been screened about 300,000 times from September of last year to the present.
Samsung is expected to continue supporting the hosting of the Busan Expo until the 173rd general meeting of the BIE on November 28, when the venue for the 2030 Expo is decided.
