Samsung and the Association of Public Broadcasters of the Federal Republic of Germany (ARD) officially announced that, as part of a partnership, they will future also provide audio offerings from the ARD broadcasting group via Samsung Free, the electronics manufacturer’s free entertainment app.
ARD audio offerings such as podcasts are now available on the Samsung Free app
Samsung says that the service can be used to access online and TV news as well as podcasts and games. Through the cooperation, Samsung is now expanding the service offering for users in Germany to include some of the most popular German-language podcast formats for all age groups.
Mario Winter, Vice President Marketing at Samsung Electronics Germany, is pleased: “Samsung Free already offers our customers a wide range of news and entertainment in one central location. Thanks to the collaboration with ARD, this will now be supplemented by a broad catalog of high-quality podcasts that Samsung users will be able to access in the future without having to switch between applications.
As before, ARD’s podcasts are also available via the in-house apps, which are available for Samsung devices via the Google Play Store. “When we collaborate, we always keep the needs of our audience in mind, which is why making the ARD podcasts easy to find is a key concern for us. In addition to the ARD audio library, selected content is available on all platforms where users are looking for it,” says Alexander Sasse, head of ARD partner management audio and voice.
