Samsung brings a new edition of Lacoste cases to dress Samsung’s iconic foldable smartphones, the Galaxy Z Flip 5 and Galaxy Z Fold 5 in France. After partnerships in music, art and video games, Samsung continues its immersion in urban cultures, once again investing in the world of fashion and sport with Lacoste.
The opportunity to highlight the Samsung Galaxy Z Flip 5 and Galaxy Z Fold 5 around the shared values of the two brands: creativity, personal expression and surpassing oneself.
Samsung France also invited Sally, new ambassador for the Galaxy Z Flip 5.
“With this new association we are continuing our immersion in the world of fashion and sport, in complete harmony with our iconic smartphones : the Galaxy Z. Lacoste and Samsung are committed to offering a unique experience to the young generation. The Galaxy Z Flip5 and Galaxy Z Fold5 are the perfect example: their foldable screens have created a new way to use your smartphone and are immediately identifiable. ” declares Jérôme Bloch, marketing director of Samsung France for the mobile activity.
