The South Korean tech giant Samsung in its home country holding the ‘JET.SET.GO Challenge’, which proposes a fun cleaning culture for the whole family through the wireless stick vacuum cleaner ‘Bespoke Jet AI’.
Samsung JET.SET.GO Challenge
The company is bringing this challenge with the Pororo production company Iconix to commemorate the launch of the ‘Jet Vacuum Cleaner Toy’, which was created to help children develop good cleaning habits.
The name of the challenge, ‘JET.SET.GO’, contains the meaning that Samsung vacuum cleaner Bespoke Jet AI and Jet vacuum cleaner toy set (SET) are visiting consumers together.
Dr. Gyu-sik Noh, a psychiatrist and brain science expert, said, “The series of processes of organizing and cleaning things helps develop the brain in early childhood by helping them develop systematic organizing habits.” He added, “Through cleaning play that involves organizing things on your own, you can develop independence and creativity. “We will be able to develop it,” he said.
Jet vacuum cleaner toys can be found in various distribution channels, including ‘Pororo Mall’, E-Mart, and Lotte Mart.
Kim Seong-wook, Vice President of Samsung Electronics Korea, said, “Bespoke Jet AI has provided consumers with a special cleaning experience with a powerful suction power of up to 280W and AI-based convenience functions.” He added, “Through this ‘JET.SET.GO’ campaign, “Families will be able to experience a fun cleaning culture together,” he said.