At the IFA 2023, Samsung Electronics officially promoted its activities to attract the ‘2030 Busan World Expo’, Europe’s largest home appliance exhibition held in Berlin, Germany.
The company has installed a total of 60 promotional flags at two entrances to City Cube Berlin, where the IFA exhibition hall is located, to promote the Samsung brand and Busan Expo.
Apart from the above, the South Korean tech giant is handling several activities, including advertising at the Busan Expo in line with major global events such as the BIE General Assembly held in Paris, France in June, MWC and ISE held in Barcelona, Spain in February, and the World Economic Forum held in Davos, Switzerland in January.
