The South Korean tech giant has officially announced that it received 50 Awards for its design excellence from the International Design Excellence Awards (IDEA) 2023, including one Silver and three Bronze awards as well as 46 Featured Finalists.
IDEA — one of the world’s most prestigious design awards programs — is held by the Industrial Designers Society of America (IDSA). Founded in 1980, IDEA acknowledges achievements in industrial design. This year, IDEA has selected winners in 20 categories, including Home, Consumer Technology and Digital Interaction. Key criteria for evaluation also include Design Innovation, Benefit to User, Benefit to Society and more.
- One Silver award – The Bespoke AirDresser
- Three Bronze awards – The Bespoke Water Purifier, The Bespoke AI™ Laundry, The Bespoke Jet Bot AI+
Emphasizing the importance of a “human-centered design philosophy” TM Roh, President and Head of the Corporate Design Center at Samsung Electronics, said, “We will continue to make efforts to enrich our customers’ lives with designs that are harmonious with their environment, as well as essential designs that prioritize the product’s clarity of purpose.”