Samsung has officially announced that its Bespoke Goes On campaign video for the Bespoke refrigerator has surpassed 20 million views on YouTube. The purpose of this campaign was to showcase the Bespoke refrigerator that established itself as a brand that seamlessly integrates into various aspects of consumers’ lives.
As per the company’s statement, the video effectively communicates the message “Life changes, Bespoke continues” by showcasing the adaptable nature of the Bespoke refrigerator, which can change its colors and module combinations to align with the consumer’s life milestones.
To focus on the energy-saving features of the appliances, the video features a penguin as the central character and incorporates props like a recycled pot, symbolizing an environmentally conscious lifestyle.
Vice President Kim Seong-wook of Samsung Electronics Korea said, “Bespoke, a leading brand that opened the customized home appliance market , presented this advertisement to establish itself as an attachment brand that goes beyond consumer electronics and accompanies consumers throughout their lives . ” Bespoke Refrigerator, which is not only combinable but also considers the environment, will try a new type of culture campaign in the future, so please look forward to it. ”
