According to the official Samsung Electronic Italy press release, Emanuele De Longhi has now been appointed as the Head of Marketing Communication & Media. In this new role, De Longhi will report directly to President Seho Kim and will be responsible for overseeing the Marketing Communication & Media division.
His responsibilities will be part of developing and executing marketing plans and communication strategies aligned with the company’s strategic objectives. His focus will encompass the Marcom area, CRM digital marketing, and media, with the aim of strengthening the brand’s engagement with younger audiences such as Millennials and Generation Z. De Longhi seeks to explore new avenues and touchpoints to position Samsung Electronics Italy as an innovative and dynamic leader.
Born in Milan in 1977, Emanuele De Longhi holds a degree in Economics. He has been associated with Samsung Electronics Italy since 2007, initially joining the Home Appliance division.
