Google News is revamping its “Following” tab to make it another content feed…..!! After which page just lets you open various feeds but doesn’t actually show content. Google will show actual articles (up to three) headlines publication names, and images.
Additionally, Google tells us that “articles shown on this page are determined through ranking algorithms that are similar to those used to surface content across Google News.” You add topics (like hobbies), sources (publications), and locations.
For example, if you follow Boston, a few articles about the city will appear. This new Following tab is rolling out globally to Google News for Android “soon” and will come to iOS “later this year.”
Google is bringing its News Showcase licensing program
While the time, Google released its News Showcase licensing program to the US. The company pays publications for content that appears in a prominent carousel with panels for each site. Stories that appear there are selected by the publication, with these cards appearing in Google News and Discover.
As part of this, Google is “paying participating news organizations to give readers access to a limited amount of their paywalled content.” It’s meant to encourage views as well as paid subscriptions. Creating strategies and tactics for driving audience growth, individual giving, and sponsorship revenue, funding will help local publishers overcome tech challenges.
Google News Showcase is launching stateside with over 150 news publications this summer. Over 90% of them are local or regional. Currently, News Showcase is in 22 countries with over 2,300 publications participating once after launched in 2020. The Google News Initiative is also launching new partnerships with five news associations to provide financial grants and training to nearly 1,000 local publications in the US.
Reader Revenue Manager
In conclusion, Google tool Subscribe with aims to simplify the development of subscription offerings is being rebranded into the Reader Revenue Manager. End users can subscribe to paid services with a Google Account and benefit from auto sign-in.
It’s adding a new survey feature to poll readers about interests and demographics and coming to Asia-Pacific, as well as other regions this summer. It’s already available in the US, Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Mexico, and Peru.
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