Samsung has officially launched the new Less Microfiber™ Filter designed to reduce plastic microfiber emissions during laundry cycles. The new filter is ready to purchase in Koran and the UK. It will available in other countries in third quarter of this year.
“With microplastics emissions to our oceans continuing to increase and regulations being strengthened in many countries, as well as microplastics becoming a growing health concern for people everywhere, Samsung worked with Ocean Wise and Patagonia to engineer technology to prevent the release of microplastics from our daily life,” said Moohyung Lee, Executive Vice President and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “With innovations like the Less Microfiber™ Filter and Cycle, Samsung is enabling Everyday Sustainability in a wider array of products and making eco-conscious daily practices second nature in the home.”
Samsung Less Microfiber™ Filter takes this a step further, preventing up to 98% of microplastics released during laundry from escaping into the ocean, equivalent to eight 500ml plastic bottles per year when used four times a week.
“Samsung Electronics and Patagonia’s efforts to reduce the harmful microplastics emissions being released into our oceans do not end here,” said Vincent Stanley, Director of Philosophy at Patagonia. “We look forward to bringing this collaborative, sustainable spirit to further projects with industry partners to create even more solutions that combat marine pollution.”