On 7 June 2023, Samsung Electronics Italia announces the new edition of Solve for Tomorrow – THE VOICE of your generation….!! Which is social and digital training and inclusion project involving young people aged 15 to 18 in the development and creation of the new three episodes of the podcast gives a voice to GenZ, by sharing stories and experiences.
Samsung announces THE VOICE, the new edition of Solve for Tomorrow
Keeping those born between 2000 and 2012 in mind Samsung initiated to support GenZ to give voice to their needs and to be the spokesperson for positive messages. Generation Z, more than the previous ones, have suffered a strong backlash linked to the pandemic crisis, causing important consequences on their psycho-physical well-being.
Therefore, Samsung is looking for new voices who, after a series of ad-hoc training and education, will develop and produce the three new episodes of the podcast, launched for the first time in January 2023, available on the Samsung website and on Spotify where it totaled over 10,000 plays.
In parallel, Samsung has also announced an awareness program curated by the expert Loretta Redaelli, contract professor of Psychology, psycho-socio-analytical coach, and counselor, and aimed at teachers and students, with a view to offering them tools and guidelines to help them face this type of problems. At the center of the education activity, is a white paper prepared by Prof.
Redaelli herself with a series of reflections that emerged during the experience of the previous edition and useful suggestions that can help adults manage critical situations and evaluate the intervention of professionals.
Anastasia Buda, Corporate Citizenship & Internal Communication Manager of Samsung Electronics Italia commented :
“Solve for Tomorrow – The VOICE of your Generation is a training program that does not have the ambition to find solutions, but aims to make young teenagers experience a path of growth, through training, learning new skills and above all by listening to yourself and others. This year we want to go one step further: to offer support to children but also to their parents and teachers with an awareness program with experts on the subject”
“Samsung has been helping the new generations to realize their potential for years both through new technologies and with dedicated training courses. Through our educational programs and local initiatives, we support young people so that they can become aware digital citizens and spokespersons for positive social change.
Loretta Redaelli, a professor who will hold the training workshops with both children and adults commented :
“In addition to working again with kids, for this new edition with Samsung, we have also carried out a series of workshops with teachers and parents to help them face the fragility of the new generation and manage this type of complexity. In the approach with adolescents it is in fact important that adults help them explore the problems, without however finding an immediate solution, slow down time and avoid exalting speed at all costs, be prepared to listen, not belittling what it is their life and their experience but showing empathy”
The initiative is free and open to all students between the ages of 15 and 18: teams of students from a minimum of three up to a maximum of five people can apply. The training will lead the selected young people to learn theories and techniques of how to write and manage the creation of content for a podcast. Also, will also include moments of reflection and debate on issues related to the adolescent world and its dynamics.
You must send a presentation of the chosen theme and a 90-second audio trailer to the Samsung website by 1 October 2023 to tell your podcast idea identified among the topics that GenZ cares most about. The project, focused on a training process, but also on coaching, will also allow young people to acquire important skills in the digital field and soft skills that will help them in their future study path. In fact, the work teams will acquire not only storytelling techniques, writing and recording a podcast but also project management skills and all those transversal skills essential for school and working life.
Solve for Tomorrow – THE VOICE of your generation
Solve for Tomorrow – THE VOICE of your generation is a project that is fully part of Samsung’s Corporate Social Responsibility vision “Together for Tomorrow! Enabling People”. By offering training opportunities at various levels, Samsung supports students, teachers, and university students to help them acquire the fundamental skills related to the world of innovation and digital, to encourage the development of soft skills and entry into the world of work, and to enable tomorrow’s innovators to reach their full potential and become the new leaders who will lead the processes of positive evolution in the social sphere.
The podcast aimed at young people will therefore be entirely conceived, conceived, written, and narrated by them and will be online from January 2024 on Spotify. The initiative is completely free, including travel expenses, food, and accommodation, provided for practical lessons and events.
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