According to the latest report from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the global shipments of smartphones will decline by 3.2% in 2023, totalling 1.17 billion units for the year.
The company still expects a market recovery in 2024 with 6.0% year-over-year growth. April smartphone sales were 88.7 million units, down 3% from the previous month and 11% from the same month of the previous year, recording the lowest sales volume this year.
For your information, Samsung Electronics and Apple showed a huge decline. Samsung Electronics sold 20.7 million units, down 3% from the previous month and 14% from the same month last year, while Apple recorded 14.84 million units, down 13% from the previous month and 5% from the same month of the previous year. Xiaomi sold 10.88 million units, an increase of 5% compared to the previous month.
“Our conversations with channels, supply chain partners, and major OEMs all point to recovery being pushed further out and a weaker second half of the year,” said Nabila Popal research director with IDC’s Mobility and Consumer Device Trackers. “Consumer demand is recovering much slower than expected in all regions, including China. If 2022 was a year of excess inventory, 2023 is a year of caution. While everyone wants to have inventory ready to ride the wave of the inevitable recovery, no one wants to be stuck holding it too long. This also means the brands that take the risk – at the right time – can potentially reap great rewards of share gain.”
“Channel inventory remains elevated in many regions and while things have improved, the confidence from suppliers is still low,” said Ryan Reith, group vice president, Mobility and Consumer Device Trackers at IDC. “We continue to see more foldable designs in the market, which is a great technological step forward for the industry, but the timing is unfortunate given the headwinds. As many companies continue to focus on reducing budgets the aftermath of those decisions can be long. Now is a time to invest in customers and what they need and want. Marketing support, sales incentives, and promotional support should be at the top of that list.”