Samsung is to challenge Qualcomm, and Google in the XR chip market by teaming with them to develop XR devices……!! The South Korean giant concreating plans, to venture into the XR device chip market. The move comes after Samsung Mobile eXperience (MX) division early this year unveiled a plan to develop XR devices, which the company sees as a new cash cow on top of smartphones.
The Exynos series of processors embedded in smartphones, cars, and wearable devices are produced by Samsung’s System LSI Division, the chip giant’s only fabless division. Which plays a CPU but the systems-on-a-chip series are not designed for XR gadgets.
Samsung to develop extended reality (XR) device processor chips
Samsung developing new processing units for extended reality products or modifying the existing Exynos line of processors to suit XR devices. Extended reality encapsulates virtual reality, augmented reality, and mixed reality. XR devices like smart glasses create immersive experiences, enabling three-dimensional virtual meetings and offering live translated captions of foreign languages.
Their CPU collects and processes sensor data; measures and tracks a user’s body and eye movements; and estimates the user’s location. Counterpoint Research forecast XR device shipments to jump about sixfold to 110 million units by 2025 from 18 million units in 2022.
Its market value is projected to grow to $50.9 billion by 2026 from $13.9 billion in 2022, according to another market tracker IDC. Global tech giants are upping the ante to develop new XR devices for broader use in daily life. Last November, Meta Platforms Inc. released its new high-end mixed reality headset, Meta Quest Pro. The parent company of Facebook has sold more than 10 million units of its predecessor Meta Quest worldwide.
Apple is to unveil its own VR headset which expectedly, could be named Reality Pro at the annual Worldwide Developer Conference (WWDC) 2023 on June 5. It is understood to equip the latest VR headset model with its systems-on-a-chip semiconductor Apple M1.
In November 2022, Qualcomm unveiled the latest series of its XR chips, Snapdragon AR2is at the forefront of the XR device chip development. The systems on a chip are designed for AR glasses. The company had said more than 10 XR device makers were developing their products based on AR2 chips. Samsung affirmed that it would collaborate with Qualcomm and Google to develop XR devices, independently of its System LSI Division within the company, later this year.
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