The Indian smartphone market in Q1 2023 has plummeted 20 percent down compared to the same period last year. According to the latest report from Canalys, the South Korean tech giant, Samsung, managed to rank first with a notable 21 percent market share by shipping around 6.3 million units in Q1 2023.
In the second and third positions, Oppo and Vivo accounted for around 18 percent market share. Xiaomi came in fourth with a 16 percent market share, while Realme came fifth with a 9 percent market share.
Indian smartphone shipments and annual growth
- Samsung appeared in first place with 6.3 million units (21% share, 11% decline)
- Oppo gained the second place with 5.5 million units (18% share, 18% increase)
- vivo takes the third place with 5.4 million units (18% share, 4% decline)
- Xiaomi arrived at fourth place with 5 million units (16% share, 38% decline)
- Realme ranked fifth with 2.9 million units (9% share, 52% decline)
According to Sanyam Chaurasia, Analyst at Canalys, “India’s market struggles but vendors remain optimistic. They invest in retail, manufacturing, local sourcing, and R&D to align with the government and consumers. They aim for long term market success.”