Reported by The New York Times that Samsung Electronics is thinking of replacing the Google Search engine in its Galaxy phones with MS Bing. This indicates the changes with respect to a concrete partnership between Samsung Electronics and Google respectively.
Noticeably, the Google search app has come pre-installed on every Galaxy smartphone last 14 years. By the time of its very first model in the market. While Samsung Electronics has tended to pay US$3 billion a year for this contract to run out of this tenure.
The partnership between both tech giants is solidified in this long tenure. In the interim, Android OS in Samsung phones while last year Samsung Electronics acquired Google Wear OS skipping its own Tizen OS for its smartwatches.
At the same time, this partnership started to crack last year, the time when Google released its first Pixel Watch. As they initiate to imitate the smartwatch segment while working together in the mobile OS market. On top of that, the Pixel Watch is much similar in shape to the Samsung Galaxy Watch. The search engine issue is considered to be the next crack in their relationship.
Currently, Google’s share in the mobile search engine market is 96.6 percent. While talking about MS Bing then it is 0.45 percent. On the other hand, Samsung Electronics sells something 300 million phones a year. Whereas, the share of Google tends to appear to fall once Samsung phones debut with MS Bing.
FOLLOW US ON SOCIAL MEDIA – Telegram, Twitter, Facebook, & Google News.