At the 2023 OLED Korea conference, Lee Choong-hoon, CEO of UBI Research, a market research firm, suggests that “Samsung Electronics needs to increase the adoption of organic light-emitting diodes (OLED) to maintain its No. 1 position in the global TV market.”
He also suggests 0that if Samsung Electronics purchases LG Display’s OLED panels to increase OLED TV shipments, this is a mutually beneficial way.”
At the ‘2023 OLED Korea Conference’ held in Incheon on the 13th, CEO Lee Choong-hoon said, “If Samsung Electronics wants to avoid the risk of purchasing LCD TV panels and maintain its No. 1 position in the TV market, all high-end TVs will switch to OLED and 30% of mid-end TVs The ideal should be replaced with OLED,” he insisted.
According to the report form The Elec, if Samsung Electronics replaces all Neo QLED TVs with OLED, the OLED TV market can grow from 9 million to 9.5 million units this year to 12 million units in 2024. If the OLED TV market exceeds 10 million units, Samsung Display’s additional QD-OLED investment is also required.
CEO Lee predicted, “The way Samsung Display can see profits after additional investment in QD-OLED is mass production of blue phosphorescent materials.” UDC of the United States is announcing that it will mass-produce blue phosphorescent materials with four times the internal luminous efficiency of existing blue fluorescent materials by 2024. Representative Lee expected that the blue phosphorescent material would be available for mass production from 2025.
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