Samsung Electronics promoting its latest Galaxy S Series in a unique way. Previously we saw a 3D advertisement, train advertisement, Epic Night event music event, phonebooth and more. Now, the South Korean tech giant is holding a special event so that customers can experience the innovative camera function of the latest smartphone Galaxy S23 Ultra.
Samsung installs a small outdoor advertisement which can only be visible by using the smartphone with 100x zoom. Samsung’s latest Galaxy S23 Ultra has the capability to capture this moment.
‘Galaxy Power Table ‘ is a name created by combining the ‘ Galaxy ‘ brand and ‘ sight test chart ‘, and it wittily captures the excellence of Galaxy’s differentiated camera function.
For this project, Samsung Electronics installed ultra-small outdoor advertisements about half the size of A4 on the exterior walls or rooftops of 10 Samsung Stores – Samsung Store Hongdae, Daechi, Cheongdam, Seocho, Gangbuk, Ilsan, Yeonsu Songdo, Bucheon Jung-dong, Magok and Gangseo. The company will provide special offers to winners.
Meanwhile, Samsung Electronics is launching a new ‘ Social X Project ‘ to communicate more intimately with customers who value new experiences .
‘X ‘ means to induce consumers’ voluntary participation through an ‘ experimental ‘ method that is not confined to a frame, and through this, the influence spreads in an ‘ exponential ‘ way.
Starting with ‘ Galaxy Calendar ‘, the first project of Social X, Samsung Electronics plans to continuously discover new ideas and strengthen communication with domestic and global customers.
“ The Social X project will contribute to more intimate communication with customers who enjoy new and unique experiences, ” said Lee Young-hee, president of Samsung Electronics’ global marketing department. We will plan various projects to make it possible, ” he said.
