Samsung has officially launched the new 2023 Neo QLED 8K smart TV, Samsung OLED, Lifestyle TVs and sound devices a the latest Unbox & Discover 2023 Singapore.
Under the tagline of “More Wow than Ever”, this year’s lineup showcases the latest innovations in premium audio and visual performances, gaming experiences, smart connectivity and sustainability initiatives for homes of all sizes. Samsung will also introduce more larger-sized TVs (75-inch and up) this year.
“We understand that technology should empower and enhance people’s lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup,” said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung Electronics Singapore.
“Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities,” Koh added.
For consumers who prefer OLED screens, Samsung’s 2023 Samsung OLED lineup brings immaculate picture quality to homes in a sleek design. To provide consumers with even more viewing options, Samsung’s 2023 OLED lineup is now available in 55-, 65- and the new 77-inch models.
The 2023 Samsung OLED 4K TV portfolio offers immaculate colour accuracy through Neural Quantum Processor 4K’s perceptional colour mapping – making it the “World’s First Pantone-Validated HDR OLED”. Samsung OLED TV boasts true blacks and stunningly natural pictures with perfect contrast and colour expression. The expanded line-up also supports 144Hz refresh rate, making it a solid screen choice for action-packed content.
Early Order Promotions
For 75” and up – HW-Q990C Soundbar (worth $2,899)
For 55” – 65” models: Choose from Xbox Series S – Gilded Hunter Bundle (worth $469) & Ultra Slim Soundbar (worth $1,311)
For 43” – 50” models: SlimFit Camera (worth $200)