Omdia’s latest research claimed that in the small-medium display market in 2022, Samsung leads with 56% of small medium AMOLED market share, with BOE gradually approaching Samsung at 12%.
According to the information, the overall shipments of small medium size (9.0-inch and smaller) AMOLED displays in 2022 were 762 million, down 6% by Year-on-Year (YoY) due to cooling smartphone demand following global inflation.
Samsung gained a total of 429 million shipments in 2022, but its market share reduced from 61% in 2021 to 56% in 2022. LG Display, remained in second place from 10% share in 2021, to 11% in 2022.
2022 market share of small medium AMOLED by shipment
- Samsung – 56%
- BOE – 12%
- LG Display – 11%
- Visionox – 6%
- Everdisplay – 5%
- Others – 10%
According to Hiroshi Hayase, Research Manager in Omdia’s Display research practice, “Even though the difference in AMOLED shipment share is still large compared to Samsung, BOE has succeeded with orders of flexible LTPS-AMOLED from Apple for the iPhone 12, and improved its technical capabilities significantly. BOE is expected to gradually close the gap of shipment number with Samsung in small medium AMOLED market in next couple of years.”
“Korean AMOLED makers will maintain the technological advantage, and Chinese AMOLED makers will reduce the price of AMOLED but increase AMOLED shipments to mid-range smartphones produced by China smartphone brands by replacing the demand for TFT LCDs. However, there is still room for Chinese AMOLED manufacturers to increase their shipments in the future,” concludes Hayase.