It is expected that global sales are drop by 7% this year. Both smartphone and TV OLED sales falls while monitor OLED sales were predicted to rise.
Recently, DSCC, which is one of the market research companies. As they forecast the sales of organic light-emitting diode (OLED) this year globally will be $387.50 billion. The same is down by 1% as compare to previous year. At the same time, shipments are also expected to fall.
Moving ahead with the info, the shipment of smartphone OLED is predicted to be the same as that of last year. Whereas, its sales are expected to drop by 8%. And since Chinese makers sell flexible OLEDs at reduced prices. Thus the requirement for rigid OLEDs for smartphones by Samsung Display is declining.
The sales of TV OLED shipments are falling by 12% and its shipment by 15%. On the other hand, OLED shipments and sales for augmented reality and virtual reality, laptops, monitors, and tablets are expected to rise. Notably, in the complete OLED market this year. The smartphone OLED is looking forward to accounting for 77% of shipments and 78% of sales. In the OLED earnings forecast by the panel company, Samsung Display was expected to maintain first place this year.
In monitor market, the entrance rate of high-end monitors is supposed to increase
Moving over LG Display then it is looking forward to rising its total OLED market revenue share from 20% last year to 21% this year. The company forecast share in the respective iPhone 15 series is 22%. It is worth noting that, LG Display will only supply OLED to the Pro lineup in the iPhone 15 series. While its monitor space this year share is predicted to be 35% both in terms of sales and shipment.
However, in the overall monitor market, the entrance rate of high-end monitors is supposed to increase. It is from 2022.1% in 4 to 2023.2% in 5 based on shipments. While, in dispersion, the expansion of OLED monitor shipments is led by LG Display’s 27-inch and 45-inch W-OLED monitors. Moving next is the Samsung Display’s 34-inch and 49-inch QD-OLED monitors respectively.
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