We often tend to hear that the global TV market was hit by a global economic downfall. While, on the other hand, Samsung Electronics going to resume the organic light-emitting diode (OLED) TV market. This is subsequently after 10 years, the step considers to be the new battleground in the greater premium TV market.
As per the report from industry sources, Samsung Electronics will launch an OLED TV that features a next-gen display Quantum Dot (QD)-OLED panel. This is alongside other TVs comprised of Neo QLED 8K and Neo QLED TV in Korea.
Since Samsung Electronics’ OLED TV launch is the very first in the Korean TV market in 10 years by now. Earlier, they launched OLED TVs in 2013, but later in the same facing certain issues with the technology, yields, and profitability of OLED TVs. The same made the company ultimately focus on LCDs.
In particular, LG Electronics is the flawless market leader in OLED TVs. The company has introduced various innovative technologies and new products for 2023 as a TV maker.
However, as per the market rank, Samsung Electronics come first in the global TV market. Whereas, LG Electronics accounts for close to 60 percent of the highly profitable OLED TV market respectively. As per the Omdia report, the global OLED TV shipment comes to around 6.5 million units, out of the same LG OLED TV shipments stand at 3.824 million, which subsequently makes it come in the first place last from ten consecutive years.
“Since OLED TVs account for half of the premium TV market of TVs costing US$1,500 or more, it is inevitable for Samsung to enter the OLED TV market,” an industry insider forecast. “Samsung and LG will have quite fierce competition in the OLED TV market down the road.”
Now, this entrance of Samsung Electrics into the OLED segment after ten years has waged a war nerve between both giants.
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