Samsung Electronics gives an enormous addition to its kitchen and bath industry in the premier trade show at KBIS 2023 where panelists took the stage to showcase leading kitchen and bath industry experts….!!
I have to ensure that words should be precious to define and that it combines vigorous customization options with intelligent connectivity. Therefore they showcased the offerings for the home appliance industry through an illuminating panel discussion.
By the penetrated work of moderated Pamela McNally, SVP of Marketing and Digital at the National Kitchen & Bath Association (NKBA). This will be wholly driven by panelists including Shane Higby, Vice President for Home Appliance Product Marketing at Samsung Electronics America, Gary So, Vice President of Demand Generation at Samsung Electronics America, and Geraldine Morrison, Executive Director of Dacor.
As part of KBIS’s NEXT Stage event, the panelists took the stage to showcase leading kitchen and bath industry experts. The discussion has been played on the latest trends affecting the industry today and what they expect to be influencing the industry tomorrow. There is more to get aware of in the discussion and the future of home appliances in the content below.
Charting the Future of the Home Appliance Landscape
Sitting left to right, Moderator Pamela McNally and panelists Shane Higby, Gary So and Geraldine Morrison at Samsung’s KBIS 2023 panel discussion shares thought on the changed appliance landscape.
Pamela McNally: “The appliance landscape has changed significantly over the past few years. How has Samsung been adapting to these changes?”
Shane Higby: “It certainly has changed, and I would humbly suggest that Samsung has been leading some of that change in a few key areas. The first is sustainability, the second is connectivity and the third is design.”
Panelists get set to Bespoke lineup offerings
In the area of design, our Bespoke lineup offers consumers a choice — one that didn’t really exist in the home appliance space previously — to bring new colors and materials into the kitchen. This emphasis on customizable designs empowers them to personalize their kitchen to suit their lifestyle.
McNally, Could you share more about Samsung’s approach to design in today’s home appliance market?
Gary So “What we’ve been seeing is that, in the last couple of years, consumers have been spending a lot more time at home. And in many ways, their relationships with appliances have changed dramatically. Pre-pandemic, the approach to design was a lot more functionally driven and a lot more utilitarian.”
Certainly, for millennial home buyers, customization is a lot more natural, but we’re also seeing older consumers embrace the trend. We think this adoption is in large part due to the wide range of options Bespoke provides.
With the Bespoke Design Simulator, consumers can choose custom color panels that open up design possibilities, whether it’s a clean, one-toned option or a more expressive option with multiple tones. We also just announced MyBespoke, which allows users to print their own custom pictures onto panels for a truly personalized experience. Customization in terms of design is truly endless with Bespoke, and we think that this trend is here to stay.
“What’s interesting is that we’re seeing this shift toward customization permeates all age groups.”
We’ve also noticed that following the introduction of Bespoke, there’s been a challenge to the traditional notion of appliances that are all matching with each other. Users don’t feel the need to have all stainless or all-black appliances at home. In fact, many of our customers are using Bespoke refrigerators as standalone statement pieces in the kitchen and mixing and matching other products for a more expressive look.
Furthermore, with our home spaces serving so many different functions today, Bespoke customers know that having a personalized home design means the space is always fitting no matter the time of day, serving as a place for breakfast in the morning with family, an office to take video calls in during the day and then back to dinner time with the family at night.
Importantly, we’re still able to combine functionality with aesthetics. Whether it’s an internal beverage center or recessed door handles, Bespoke offers a simple, clean design with a premium feel that fits into any environment — traditional or contemporary. That’s the future: appliances that can reflect personal aesthetics, giving consumers a way to create a design that says something about themselves.
McNally Shane, let’s circle back to your earlier insight regarding Samsung and the connected home.
Higby The connected home is not something new; I’ve mentioned that some 80% of our appliances are connected in some way. What we’re trying to do with connectivity is simplify it as much as possible for consumers because it can come across as complex and daunting. For example, when you’re doing laundry, our connected laundry appliances can send you a notification when the wash is done and it’s time to switch it to the dryer.
One can even schedule the laundry machine to start at a later time so that when you come home from work, the clothes have not been sitting there damp all day long. Other use cases include starting your dishwasher at night if you don’t want to hear it running.
“What we’re trying to do with connectivity is simplifying it as much as possible for consumers because it can come across as complex and daunting.”
We also have some great functionality with SmartThings Home Care. Our appliances can give you notifications through SmartThings if they sense something might be wrong: overdue maintenance, an open door on an appliance, or something else. It’s extra peace of mind.
McNally So discussed the changes in approaches to design and connectivity within the industry. How do these areas apply to luxury appliances?
Geraldine Morrison’s Design is paramount for the luxury consumer. At Dacor, we work with the world’s top designers to ensure that we’re using the best materials, finishes, and truly the best everything in our products because that’s the standard our customers expect. This enables customers to bring their design visions to life. It’s really about preference: whether it’s something clean and recessed that disappears into the space or something extravagant that makes a statement, we have all the options available.
“We work with top designers and use the best materials and finishes because it enables customers to bring their design visions to life.”
With regards to connectivity, Dacor appliances benefit by being on Samsung’s SmartThings platform. Consumers want to know the best way to use their appliances but also keep track of what they’re doing. That’s what we deliver with Dacor.
Our wine cellars, for example, can send notifications about the status of your wine, and our refrigerators can tell you what’s inside your refrigerator at any time using built-in cameras. It’s about providing intuitive, meaningful innovations that allow customers to enjoy an elevated lifestyle with the freedom to get onto doing other things they want to do.
McNally Finally, I’d love to hear what’s new in 2023 for both Samsung and Dacor, as well as what you feel the future landscape of appliances will look like.
Higby In the Bespoke portfolio of products, there are a few new things coming in terms of refrigeration and otherwise. In refrigeration, we’re introducing a Bespoke Side-by-Side refrigerator for consumers looking for a premium look in a lower-budget option. It will offer a new Auto Open Door, making it more convenient to open and close the larger doors. Also, new is the 32” Family Hub refrigerator. The new Family Hub features an FHD, bezel-less screen that’s twice as big as the previous model but still blends seamlessly into the appliance.
There’s also a brand-new wall oven coming out with a first-of-its-kind camera inside so you can monitor your cooking and baking. By pairing the camera with AI technology, the oven can recognize what’s inside and recommend cooking settings accordingly. Users can even share their cooking videos on social media with their friend’s thanks to SmartThings integration.
Morrison With Dacor customers, we’re seeing a lot of creativity regarding how appliances are being used. Some of our users may have two kitchen setups at home, one for regular use and one for the show for special occasions — or one for “go” and one for “show,” as we like to say. You might have a wine cellar in the kitchen but a wine dispenser in the closet built-in for convenience. It’s really about meeting changing needs as we spend more time at home.
As with Transitional Line, Samsung introducing a new 48-inch-wide range that offers the largest capacity with a full 36-inch cavity on one side that’s big enough to cook two turkeys. Also introducing a 48-inch built-in refrigerator to the Transitional Line with advanced features including 3D LED Lighting, a full metal interior, precision cooling, and Fresh Zone + so that users can convert the space into a fridge or freezer depending on their needs. It also includes a new ice-making feature that makes whisky ball ice as well as ice cubes, which is a really unique feature and a perfect example of flexibility blended with elevated features.
We have already unfurled so many of our article that refers to the great technology indulged in traditional Samsung refrigerator.
- [Infographic] Samsung New Bespoke 4-Door Flex Refrigerator
- Samsung introduced side-by-side IoT-enabled refrigerators in India
Discussed the awards collected for the efficient tech
Recently, SmartThings Energy has given the first-ever Smart Home Energy Management Systems (SHEMS) certification, which we’re very proud of. In the area of connectivity, over 80% of our appliances are connected, which includes Family Hub. Sustainability is a very critical corporate initiative for us. Approximately 260 Samsung appliances are ENERGY STAR® certified, 43 of which received have received the “Most Efficient” award.
To conclude…
KBIS’s NEXT Stage event provided the perfect platform for the panel of experts to discuss the future of home appliances and the trends that are shaping them. As trends shift toward a more flexible home environment, Samsung and Dacor’s innovative approaches to appliance design are providing ways for consumers to personalize and elevate their home spaces through customizable aesthetics, intuitive connectivity, and sustainability.
We have gathered these knowledgeable words from the official source of Samsung, Samsung Newsroom. Stay tuned for upcoming updates and news and other information via @Samnews24…
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