Samsung collaboration with The Upside Space [The Art World With Samsung]

Samsung’s recent collaboration with The Upside Space, co-founded by Lisa Ray, an actor, wellness advocate, writer, and art aficionado, as the screen partner for their digital art display on its lifestyle TV, The Frame.

Display technology, including televisions, serves as a great platform for experiencing artistic expression and storytelling. The digital medium is enabling artists to present their art in a more immersive and accessible way.

Lately, in Mumbai, the APRE Art House witnessed one such beautiful union of art, technology, and design as part of the Mumbai Gallery Weekend. Wherein Indian artists brought together by The Upside Space, a curator-led NFT platform, showcased their digital art seamlessly on Samsung’s lifestyle TV, The Frame.

The Frame, a TV when it’s on and art when it’s off

The Frame is the perfect way to go from canvas to pixels, artists have always embraced innovation to allow their practice to evolve. A TV when it’s on and art when it’s off, has been designed for art enthusiasts to adorn their living spaces with tastefully curated artwork from all around the world, which made it an ideal screen partner for the showcase.

The co-founder of The Upside Space  Lisa Ray says:

“We brought digital artwork to life on The Frame TV thanks to this collaboration.”

Lisa Ray gave a walkthrough of the exhibition along with the curator while describing the theme of the art gallery, “Futur Proche.” Art enthusiasts can enjoy the experience of Manjot Kaur’s Alpha Canis Majoris, in which she showcases a portion of an extended artwork consisting of four editions of the work, one of which exists as an NFT.

Samsung Newsroom India officially spelled out the glimpses in their documentary. In which art students and connoisseurs sink a portfolio of artists onto the matte display of the Frame.

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