News coming from Samsung Electronics subsidiary company Harman revealed a suite of in-car technologies. It’s under the brand name “Ready” at CES 2023. While this week, Harman Automotive ensure the same that its most recent partner for Ready Upgrade technology is none other than the Italian supercar brand Ferrari.
As a part of this, Harman’s new multi-faceted partnership with Ferrari will bring the Ready Upgrade hardware and software in-cabin experience. The company implemented this across the Italian brand’s vehicle lineup. Additionally, Ready upgrade will allow Ferrari customers to Update and personalize features and services at any time, “similar to a smartphone.”
Since cars become more smarter and intertwined with mobile technologies. It is difficult for makers to keep up with the latest changes and security features. While Harman Ready Upgrade is an innovative software and hardware suite that allow frequent and efficient in-car interface updates. This is designed to provide vehicles with longer life cycles and ultimately shorten the development cycle for car makers.
As an Exclusive Ferrari partner, Harman comes to the Formula 1 racetrack
Alternatively, in order to enable upgradable in-car experiences for Ferrari’s road vehicles. Harman also revealed that it is now the In-Cabin Experience Team partner for Scuderia Ferrari.
Notably, Harman will be the exclusive In-Cabin Experience partner for Ferrari’s Formula 1 team beginning with the 2023 season. Although, the two brands have not disclosed much on the extent of this partnership. While it is not clear if Harman Automotive is a sponsor or if the company will deliver any technologies that will be used by Scuderia Ferrari’s In-Cabin Experience Team throughout the 2023 Formula 1 season.
Nevertheless, this partnership marks an important milestone for Samsung’s Harman, and according to the CEO of Ferrari, Benedetto Vigna, “our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation.”