Recently, the World Cup final turned out to have a fantastic ending, whereby Google Search faces its highest traffic ever. Google CEO Sundar Pichai affirmed on Twitter last night that December 18, 2022, has the highest search traffic in the company’s 25 years of history during the World Cup final. Although, Pichai doesn’t reveal any direct figure on the record. But it clearly depicts that the majority of the people use Search.
While during the World Cup, Google Search tends to act as a source for information about the matches and their related info. Whereby users could see live scores, where to watch, and more at all in one place. At the same time, Google could even send notifications to users based on their interests and game. Also, all were made available by Google throughout the entire world Cup over the past several weeks.
Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup , it was like the entire world was searching about one thing!
— Sundar Pichai (@sundarpichai) December 19, 2022
Certainly, the actual kicker for Google hitting this search traffic figure is the interest of the people, which excites them to watch this year’s World Cup final. Notably, the match between Argentina and France came to a close with France coming back from a 2-0 lead respectively. While the match went to extra time make Argentina the secured trophy of victory.
On the other hand, Google Search is celebrating Argentina’s World Cup win through a new Easter egg. In order to search for terms specific to the world cup including “Argentina vs France” and “World Cup”. At the same time, fireworks seem to appear on the screen which showcases the country’s national flag.
