On 16 December 2022 Samsung Electronics and the Houston Astros announced that they will digitally enhance Minute Maid Park with display technology designed to further lift the experience of the fans. Their working project will deliver some of the highest definition, large-scale displays in the game to help fans serve with an immersive experience like never before with Samsung a leader in digital signage innovation.
In time for the 2023 season, the multi-year deal will see new outdoor LED technology both in the infield and outfield, including a brand-new main scoreboard with dynamic content. Harry Patz, Jr., Senior Vice President and General Manager of the Display Division, Samsung Electronics America, said.
“Technology continues to take the in-person fan experience at live entertainment and sporting events to incredible new heights.” “Partnering with the World Champion Houston Astros provides Samsung with another opportunity to showcase how the company’s world-class display technology improves the ways venues can create excitement amongst fans and drive business with stunning content display, dynamic entertainment, real-time information, and more.”
The Houston Astros will return to the ballpark in 2023 with upgraded displays and solutions by Samsung — including the main outfield display, ribbon boards, center field mezzanine, and more, following their championship-winning season. With scheduled completion by Opening Day 2023, installation at Minute Maid Park started in November 2022.
The partnership’s goal is for the fan experience at Minute Maid Park to be taken to the next level through these digital enhancements. Samsung is a dominant digital solutions provider within the sports industry, enhancing venues across the country through its technology, such as video walls, interactive displays, and outdoor and indoor LEDs.
Marcel Braithwaite, SVP, of Business Operations, Houston Astros, is convinced.
“We are excited to add Samsung as a corporate partner and to integrate their state-of-the-art technology into our ballpark.” “As we are always looking for ways to improve our fan experience at Minute Maid Park, this new scoreboard, the ribbon boards, and other digital enhancements are good examples of our continuous focus on our fans.”
Minute Maid Park joins an all-star lineup of arenas and stadiums used for professional teams that have partnered with Samsung to transform technology and enhance the fan experience. In addition to Minute Maid Park, Samsung sports partnerships include Citi Field (Queens, New York), Chase Center (San Francisco, California), SoFi Stadium (Los Angeles, California), and M&T Bank Stadium (Baltimore, Maryland).
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Samsung has world-class digital displays and solutions to create an immersive game day experience, so fans can enjoy the top-of-the-line technology built for interactivity and engagement. For more news and updates and other technical information, @Samnew24 will consistently provide you, stay tuned forever.