Samsung Electronics is adding several new products for daily consumer needs but in a different style. Samsung Electronics Bespoke home appliances now give more personalized designs and function options to choose from.
According to the official Samsung Global Newsroom, the company highlighted the ways Bespoke appliances are being showcased and celebrated in countries around the world.
Singapore: Samsung presented several designs from the Samsung Bespoke Disney Collection.
In celebration of the widespread love for Disney characters, Samsung introduced its Bespoke Disney Collection in August of this year.
Indonesia: Samsung Bespoke 4-Door Flex Refrigerator featuring the “Reimagine Indonesia” design by illustrator Rachel Ajeng.
On the occasion of the 77th anniversary of Indonesia’s Independence Day, Samsung teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to showcase limited-edition designs on the Bespoke refrigerator and AirDresse.
South Africa: Samsung’s Bespoke Home Challenge in South Africa will once again take place to showcase the unlimited design possibilities of Bespoke appliances.
The U.S: Samsung brings limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs.
Poland: In Poland, a Samsung Bespoke refrigerator with a design from French artist Thibaud Hérem was auctioned off at the DESA Unicum, a leading auction house in the country and the eighth-largest auction house in Europe.
Mexico: Visitors to the first Bespoke Home flagship store in Mexico can experience a variety of Bespoke products at once, including refrigerators and washing machines.
Australia: At the 2022 Australian Good Design Awards, three of Samsung’s Bespoke Home appliances — the Bespoke Cube Air Purifier AX53, Bespoke refrigerator and Bespoke AirDresser — won gold in the Product Design category.
Korea: Bespoke Studio offers a 3D virtual tour based on Samsung’s flagship Bespoke showroom.
