On November 03, 2022, Samsung Electronics has officially recognized by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022.
Every time Interbrand announces the world’s top 100 brands. Now according to the latest report, Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.
The South Korean tech giant grabbed this position with financial performance. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year. S
Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.
“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”
Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience
Mobile
- Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout.
Network
- Pioneering network innovation path in virtualization and openness with large-scale commercial experiences
Visual Display
- Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K.
Home Appliances
- Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care.
Semiconductor
- Investing in next-generation technologies
- Industry’s first 3nm GAA mass production
- CXL memory, HBM-PIM, second-generation SmartSSD
- 5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3
Note: Interbrand’s Best Global Brands are listed according to the evaluation of each brand value.
