The latest research was performed by Strategy Analytics, as they pointed out the first 8 days of the holiday season sale. The timeline of the festive season sale is from September 23 to 30, 2022. It is revealed that India’s smartphone sales revenue has increased by 19% driven by wholesale selling prices. And this is up by 17 %, whereby Samsung is ahead with 26% of the market share which is next followed by Xiaomi and realme.
In contrary to vendor dynamics and Samsung’s performance, Strategy Analytics reported that Samsung, Xiaomi and realme are the top-notch players. As the three come at the top in holiday season sales in India. Whereas, together these three brands accountable responsible for 62% of total sales. On the other hand, Samsung led the market with a 26% of market share in the first week of this year the holiday promotion season.
It is also estimated that Samsung has sold 3.3 million smartphones this year. It is done by successfully outpacing Chinese vendors due to the fact that it sold 3.3 million smartphones in all price tags. They offer the very amazing and attractive price range discounts, along with enhanced channel presence.
Highly demanding Smartphones during the festive season
This season, the biggest discount on Samsung phones is about 40% off the actual retail price. While the higher-end models such as S22 Ultra, S21 FE, S22 Plus, Z Flip 3 all have considerable discounts. These smartphones sell well during the festive season. On the other hand, mid-range segment, the Samsung Galaxy F13 and M13 are also selling at heavy discount rates.
Commenting on Chinese brands’ performance, Rajeev Nair, Senior Analyst at Strategy Analytics, added, “We estimate Xiaomi and Realme sold out 2.5 million units and 2.2 million units respectively this year. Ranking in the top three list with 20% and 17% market share. Chinese brands were facing strong headwinds in India and were restricted with limited budgets on channel promotions. Leading to soft performance this year. Xiaomi yields the leading position to Samsung.”
Strategy Analytics View
Commenting on Apple’s performance, Abhilash Kumar, Senior Analyst at Strategy Analytics, added, “Apple couldn’t make it to the top 3 in terms of units but sold well. Apple devices were discounted by up to 33% at major e-retailers. The second-gen devices like iPhone 13 were handsomely discounted and well received. We believe iPhone 13 was the best-selling model for two reasons. Firstly, it’s the latest one of all the models available for sale with an attractive discount. Secondly, apart from satellite connectivity and crash detection iPhone 14’s look and feel are quite similar to that of the iPhone 13 and the processor is also the same in both devices. Hence, people already have the option of a cheaper iPhone 13. We believe after the discount on iPhone 13, its demand will grow more in the following festive sales.”
